Singapore – May 24, 2025 – Knowesis Pte Ltd, a leading provider of customer data platform (CDP) solutions, today announced it has been awarded the RealCDP™ 2025 Certification by the CDP Institute, a global authority on customer data management. This certification recognizes Knowesis for meeting all core and enhanced requirements of a RealCDP™, underscoring its ability to deliver robust, privacy-compliant, and real-time customer data solutions for businesses worldwide.
The rigorous audit, completed in May 2025, evaluated 17 critical CDP capabilities, including data ingestion, unified customer profiles, privacy management, real-time updates, and third-party integrations. Knowesis demonstrated excellence across all core functionalities and enhanced features, earning praise for its flexible architecture, scalable cloud deployments, and advanced journey orchestration tools.
A Platform Built for Marketers, Trusted by Enterprises
Knowesis empowers B2C organizations across Europe, the Middle East, Africa, Asia-Pacific, and beyond with a platform that unifies customer data into actionable profiles. Key strengths include:
- Seamless Data Integration: Leveraging Kafka Connect and prebuilt connectors for Salesforce Marketing Cloud, Meta Ads, and CPaaS providers like Vonage and Infobip.
- Real-Time Insights: Batch and real-time data processing to fuel personalized campaigns and dynamic customer journeys.
- Privacy by Design: Robust consent management and compliance tools to safeguard customer data.
- Multi-Channel Activation: Marketers can deploy tailored campaigns via email, SMS, WhatsApp, and digital ads through intuitive drag-and-drop workflows.
David Raab, President of the CDP Institute, commended Knowesis: “Earning the RealCDP™ certification is a testament to Knowesis’ commitment to innovation and customer success. Their platform’s ability to unify data, enforce privacy, and activate insights in real time positions them as a significant player in the global CDP landscape.”
Driving Value Across Industries
Founded in 2013, Knowesis has established a strong foothold in telecommunications and B2C sectors, helping businesses turn data into competitive advantage. The platform’s “flexible stack” approach caters to enterprises of all sizes, offering on-premises, private, or public cloud deployment options.
“This certification validates our mission to put marketers in control of their data,” said Scott Lyall, CEO of Knowesis. “With Knowesis, brands can break down silos, build trust with customers, and deliver hyper-relevant experiences at scale.”
Looking Ahead
Knowesis continues to invest in AI-driven analytics and expanded third-party integrations, including partnerships with AWS, to further enhance its CDP capabilities.
About Knowesis
Knowesis empowers businesses to harness the full potential of customer data through its award-winning CDP platform. Trusted by leading telcos and global brands, Knowesis combines cutting-edge technology with marketer-friendly tools to drive personalized engagement and measurable growth. Learn more at www.knowesis.com
About the CDP Institute
The CDP Institute is the world’s leading authority on customer data platforms, providing education, research, and certification programs to advance the CDP industry. Its RealCDP™ certification is the gold standard for evaluating CDP vendors.
